Media Companies Will Benefit From Joining The Sharing Economy
We all recognize that the way in which consumers purchase products has changed significantly over the past few years, moving toward an on-demand model rather than outright ownership. "Access versus Ownership" is not a fad, but a trend as substantiated by PwC's prediction that the sharing economy will grow from a $15b industry today to $300b by 2025. Yet most media companies still have not participated in the sharing economy, missing out on significant non-advertising revenue